How to Negotiate Buying a Business

About This Video

The words you use during a negotiation to buy a business can make the difference between closing a great deal and failing to close any deals. Successful Dealmakers know exactly what to say when speaking with a business owner.

Use the right language and you will discover the vendor's motivation, build trust, and clear the path to a smooth sale at the best price. Use the wrong language and you could sabotage the acquisition — or, worse, end up with a bad deal.

In this video, Jonathan Jay shares the exact phrases and techniques he uses when speaking to a group of property agents planning to double their agency within six months through acquisition.

What You'll Learn

• Why the words you use could be the difference between a good deal and no deal
• Why you must never, ever be the first to make an offer — and why you'll never recover if you do
• The one question that unlocks the path to a great deal and guarantees the vendor is on board
• The most powerful phrase to use when things get bumpy — your new go-to in every negotiation
• What you should never do when the owner gives you a price — forget this and it's game over