Most people who say they want to buy a business… never do. Not because they're not capable — but because they wait. For the "perfect time." For next year. For confidence to magically appear.
In this short video, Jonathan Jay breaks down the mindset shift that separates actual business buyers from people who stay stuck on the sidelines. If 2026 is the year you finally start your business acquisition journey, this video might just be the push you needed.