Business acquisition isn't always rainbows and unicorns. In this candid conversation with his podcast editor, Jonathan Jay pulls back the curtain on the frustrating, messy reality of buying businesses.
They discuss the difficult sellers — those who are never available, unavailable on specific days of the week, or just impossible to communicate with. Jonathan also covers the importance of external due diligence, the need to reposition a seller's sense of value, and why you must check everything and trust nothing.
Sellers often accentuate the positive and ignore the negative. Due diligence is critical — and it's vital to look at the historic trend of a business, not just its present state. If you want to know what business acquisition actually looks like on the ground, this video is essential viewing.
