Buying a Business for Beginners — Using Other People's Money!

How to Acquire Without Reaching Into Your Own Pocket

YouTube Jonathan Jay | 2025 Start Here 33:17

About This Video

Jonathan Jay shares his expertise on how to buy a business without using your own money. He has an impressive track record in buying and selling businesses and has written 10 books on the subject.

During this training, he emphasises the importance of being prepared for opportunities to buy a solid, profitable business without spending any of your own money. He believes that buying a business is the fastest way to grow an existing business and cash out in the future.

Jonathan introduces you to several of his students who have successfully acquired businesses using other people's money — including Phil, who bought a £7 million revenue business making £1 million annual profit for only £1.7 million, without reaching into his own pocket.

What You'll Learn

  • The Four Golden Rules: never use your own money, don't run the business yourself, avoid personal risk, plan your exit early
  • How Phil acquired a £7M revenue / £1M profit business for £1.7M using OPM
  • How Jonathan added £2.5M to his exit value with one strategic acquisition
  • How he paid just £1 for a £4.75M revenue digital marketing business
  • Different methods of financing an acquisition without personal capital

The Four Golden Rules

1Never use your own money
2Don't run the business yourself
3Avoid personal risk
4Plan your exit early

Video Details

Host
Jonathan Jay
Duration
33 min
Year
2025
Topic
Start Here

Real Case Studies From the Video

Three powerful examples of how OPM and smart deal structuring create life-changing outcomes

Phil's £7M Acquisition

Business: £7M revenue, £1M annual profit

Price: £1.7M

Funding: 100% OPM — no personal cash

"Phil didn't have £1.7 million, but with the methods Jonathan taught him — applicable to any sector — he funded the purchase entirely."

Doubled Exit Value

Before: £2.5M exit value

After: £5M exit value

How: One competitor acquisition

"Jonathan added £2.5M to his business value in just a few months by buying a competitor."

The £1 Deal

Business: £4.75M revenue — digital marketing

Price: £1

Catch: It was loss-making — only buy if you can fix it

"Never buy a business that's making a loss unless you know how to fix it."